Trust Score Methodology

Understanding how we measure company responsiveness and resolution behavior

What is the Trust Score?

The Trust Score is a numerical indicator (0–100) that reflects how consistently a company responds to and resolves reports on the platform.

It is not a review score, not a satisfaction rating, and not an endorsement. It measures observable behavior over time.

What the Trust Score Measures

The Trust Score is calculated using three categories of data:

1. Company Response Behavior (Primary Signal)

These metrics reflect whether and how a company engages when a report is filed.

Response Rate

Percentage of reports that receive a company response.

Response Time

Median time (in hours) to the first company response.

Resolution Rate

Percentage of reports that reach a resolved status through the platform process.

These metrics are based on timestamps and system events, not opinions.

2. Post-Resolution Customer Feedback (Secondary Signal)

After a company responds and a report is resolved, the reporting user may provide one-time feedback using a simple 1–5 scale.

Important limitations:

  • Feedback is collected only after company participation
  • One submission per report
  • No written comments
  • No edits
  • Aggregated using the median to reduce outliers

This feedback serves as a confirmation signal, not a primary driver.

3. Data Stability & Consistency (Modifier)

To prevent distortion from low volume or sudden spikes, the score includes a stability adjustment based on:

  • Number of resolved reports
  • Consistency over a rolling time window
  • Unusual metric volatility

This ensures fairness for both small and large companies.

How the Trust Score Is Calculated

Each component is normalized to a 0–100 scale and combined using fixed weights.

Weighting Overview

  • 70%Company response and resolution behavior
  • 20%Post-resolution customer feedback
  • 10%Stability and consistency adjustment

The final score is rounded to a whole number between 0 and 100.

What the Trust Score Does Not Include

To maintain neutrality and prevent abuse, the Trust Score does not consider:

  • Emotional sentiment analysis
  • Public comments or discussions
  • Upvotes, downvotes, or popularity metrics
  • Severity or subjective interpretation of reports
  • Company size, advertising status, or paid placement

All companies are measured using the same criteria.

Why the Trust Score Exists

The goal of the Trust Score is to:

  • Encourage timely, professional responses
  • Reward consistent resolution behavior
  • Provide transparency without public shaming
  • Offer an objective reference point for consumers and businesses

It is designed to reflect process quality, not personal experience.

Transparency & Governance

  • The Trust Score formula is public and fixed
  • Any future changes will be versioned and documented
  • Scores are calculated using the same methodology for all companies
  • Companies cannot edit reports or scores

Summary

The Trust Score answers one question only:

"How reliably does this company respond and work toward resolution when an issue is reported?"

Nothing more. Nothing less.

Note: Trust Score reflects observed behavior on this platform. It does not represent legal findings, fault, or endorsements.